Food-to-Go · Convenience · Forecourt · Bakery · Grocery · QSR

Six retail operators.
Over 100 years on the shop floor.

We build, fix and grow food-to-go — anywhere food is sold to be eaten now. One site or ten thousand. No frameworks, no theory, no fly-in-fly-out. Sleeves rolled up, in your kitchen, on your shop floor — making you more money than we cost. Usually by a lot.

Start a conversation See our work ⚡ Try the AI Platform
FTG Navigator compass mark
Award-winning · Forecourt Trader 2025Keells Super · Sri LankaBakery 79 · UKKerry Dairy · IrelandSainsbury'sPark Garages GroupWin Win WaterTop 100 · Most Influential 2026 Award-winning · Forecourt Trader 2025Keells Super · Sri LankaBakery 79 · UKKerry Dairy · IrelandSainsbury'sPark Garages GroupWin Win WaterTop 100 · Most Influential 2026

Recognition

Award-winning. Industry-recognised.

Built on real performance in real operations — not theoretical frameworks. Our work has been recognised at the highest levels of the UK and international food-to-go industry.

Forecourt Trader Awards 2025
★ Winner 2025

Best Food-to-Go & Coffee Outlet

Forecourt Trader Awards · PGG Rushden, Northamptonshire · Sponsored by Booker Retail Partners & Rollover

★ Recognised 2026
100

Top 100 Most Influential People in Retail & FTG — 2026

Recognised among the most influential operators, innovators and leaders shaping the food-to-go and convenience retail landscape in the UK and internationally.

top100influentialpeople.com ↗

About

A consultancy.
Not consultants.

The gap between strategy and performance is almost always an execution problem, not a knowledge problem. Most operators know what good looks like. The challenge is building the systems, people and commercial discipline to get there — and sustaining it.

A consultancy, but not consultants — that's the distinction that matters. We work alongside clients in the detail: reading actual P&Ls, writing the operating model, shaping the contracts, fixing the range, and being in the room when the hard decisions get made. From shop floor to boardroom — we embed, we challenge, and we deliver.

01
Commercial realism firstEvery recommendation is grounded in margin, labour, and what is achievable in your operation.
02
We integrate, we challenge, we deliverWe ask the questions nobody else asks. We find quick wins and ignite long-term fires.
03
Systems competitors cannot copyBespoke, robust FTG ecosystems that provide a distinct and lasting competitive advantage.
04
Outputs that go straight to stakeholdersNo fluff. Direct language. Documents your board, investors or ops teams can act on immediately.
"We don't show up in Patagonia gilets.
We show up in your kitchen."

The Team

Six operators. 100+ years of senior retail leadership.

Matt Cundrick
Matt Cundrick
Founder & CEO · Food-to-go, bakery, international
LinkedIn ↗
Nicki McCarthy
Nicki McCarthy
Sales Director · FMCG, channel, forecourt & convenience
LinkedIn ↗
AM
Adam Matthews
Operations Director · National ops, transformation & e-commerce · Ex-M&S, Ex-Co-op
Jasper Federman
Jasper Federman
Head of Data & Analytics · Performance analytics with a human touch — in-store systems through to advanced AI
LinkedIn ↗
Kate Lovett
Kate Lovett
Project Lead · A foodie at heart, a guru of site location & customer trends — and the person who makes sure everything lands
LinkedIn ↗
?
Head of Retail — joining soon
20+ years food-to-go, UK & international · The kind of operator who'll be in the trenches with you finding the best wins.

What we do

Six areas where we move the needle.

We don't offer everything. We offer the things that materially change performance in food-to-go, bakery and convenience retail.

Performance Transformation

Diagnostic-led improvement across sales, labour, waste, merchandising and service. We find where margin is leaking and build systems to stop it.

DiagnosticsKPI designMerchandising

Concept & Proposition

From blank page to operationally viable, financially robust proposition. Menu, brand, kitchen, commercial model — built to actually work in store.

FTG conceptsBakeryFinancial modelling

Supplier Go-to-Market

Guiding food & drink suppliers into national retail, forecourt and foodservice channels. Sector mapping, operator introductions and commercial route design.

Channel strategyOperator targeting

Commercial Structuring

Proposals, heads of terms, franchise frameworks, equity mechanics and operating models — built to protect your commercial position and perform in practice.

ContractsFranchiseRetainers

People & Incentive Design

Org design, job routines, RACI governance and incentive structures that drive the right behaviours — not compliance theatre that distorts real performance.

Org designRole clarityIncentives

The FTG Navigator App

Our proprietary audit and performance tool. Assess cleanliness, stock, accessibility, ranging and service standards — then act on the insight, not just the score.

Audit & insightStore standardsData-driven

Selected work

Real projects. Named clients. Measurable outcomes.

We don't hide behind anonymised case studies. Here is what we have actually been working on.

Keells Super

International Grocery · Sri Lanka

Keells Super — Food-to-Go & Bakery Transformation

Multi-year strategic and operational engagement across Prepared Food, Bakery, Hot Kitchen, Pizza Corner, Sweet Treats and Omni for Sri Lanka's leading supermarket chain.

Category strategyKPI designMerchandising
Bakery 79

Forecourt Bakery · UK · Award-winning

Bakery 79 — Concept Creation & Multi-Site Rollout

We created Bakery 79 from concept — winner of Forecourt Trader Best FTG & Coffee Outlet 2025. Multi-site new store programme, supply chain recovery, product development and forecourt integration.

★ Award-winningNew store openingsRange & BOM
Kerry Dairy Ireland

Dairy & FMCG · Ireland & UK

Kerry Dairy Ireland — UK Foodservice Go-to-Market

Strategic market mapping and channel entry for Kerry Dairy's UK foodservice expansion. Target sector and operator identification, wholesaler strategy and route-to-market design across QSR, café and FTG.

Market mappingChannel strategy
Roadside Retail, Sainsbury's and Win Win Water

Forecourt · Convenience · Sainsbury's · UK

Roadside Retail, Sainsbury's & Win Win Water

Performance improvement and range development across UK roadside and convenience operators. Margin recovery, labour optimisation, supply chain rationalisation and channel entry support.

Margin recoveryChannel entry
FTG Navigator OOH Insights Breakfast FTG Navigator workshop Keells Pizza Corner

Industry events

Out of Home insights & FTG innovation workshops.

We co-host industry breakfast events with Gavin Rothwell of Food Futures Insights — bringing operators, suppliers and investors together for candid conversation about what is actually moving in the out-of-home market.

Not networking dressed up as thought leadership. Working sessions with real data, honest debate and actionable takeaways. Most recently: London, January 2026.

Food Futures Insights — Safari Innovation Sessions ↗

What clients say

Trusted by operators who take performance seriously.

"

Working with Matt has been absolutely priceless. His deep industry knowledge and extensive network have helped us in ways we cannot overstate. It is no exaggeration to say we would not be where we are today without him.

Josh
Sales Director, Win Win Water
"

Their industry knowledge, creative approach, and practical problem-solving made a real difference in delivering a commercially viable concept. Matt has integrated into our team and become part of the PGG family.

Manoj Tandon
Director, Park Garages Group plc
"

Working with Matt genuinely feels like having a true partner — fully engaged, aligned with your goals, committed to helping you move forward with clarity and purpose. He pushes thinking beyond the obvious.

Visal
Head of Food, Keells Super Sri Lanka

Technology

The FTG Navigator app.

Built on years of hands-on FTG experience, our proprietary app gives businesses the tools to assess, improve and track store performance — turning insight into action.

Store standards auditAssess cleanliness, stock levels, accessibility and service in a structured, repeatable format.
Actionable insight, not just scoresClear, practical steps to improve performance and drive sales — not just a number.
Industry expertise built inFrameworks built on real FTG experience, not generic retail metrics.
Customer-centric performance lensEvery metric connects back to the customer experience and your profitability.
⚡ Start Free — Try the AI Platform Today See what it does → app.ftgnavigator.com

Free for retailers · AI-powered scoring in under 60 seconds · No credit card required

FTG Navigator app

Coming soon · Market intelligence

The UK Food-to-Go Price Tracker.

Live visibility on what the UK's food-to-go operators are charging — hot food, sandwiches, coffee, meal deals. Know where you sit. Know what you can move. Built by operators, for operators.

Pricing data across the UK's biggest food-to-go retailers
Filter by channel, category and daypart
Spot pricing gaps before your competitors do
Get early access →

Launching soon · price-tracker.ftgnavigator.com

Live UK pricing
Sausage roll · large£1.80↑ 4%
Coffee · medium americano£2.65↑ 2%
Bacon roll£3.20—
Meal deal · sandwich + drink + snack£4.75↓ 1%
Hot pastry · bake-off£1.95↑ 6%

Illustrative preview · sample categories shown

Get in touch

Let's talk about your operation.

Whether you are planning a transformation, a new concept, or just need someone who understands the detail — we are easy to reach.

Email
matt@ftgnavigator.com
WhatsApp
+44 7540 955489
LinkedIn — Matt Cundrick
Connect on LinkedIn
LinkedIn — Nicki McCarthy, Sales Director
Connect on LinkedIn

Working with us

Most engagements begin with a short discovery call — no pitch deck, no proposal theatre. Just an honest conversation about your operation, your challenges, and whether there is a fit.

We work on a retained basis, project basis, or day-rate depending on scope. If we are not the right fit, we will tell you — and we will recommend someone who is.

Send us a message